Boise rapper Zero has just released his brand new music video. The video, which was directed by Mario Nolasco, is for his new single entitled “Mad World.” The label debut from this promising up-and-coming emcee is slated for a release this winter.
“There’s a difference between weathering the storm in the sky and weathering the storm in your heart. The storm in the sky will eventually fade unannounced. However, the storm in heart will only dissipate when you are willing to create the sunshine.” – Zero
Born in 1986 in San Bernardino, California, ZERO is a hip hop artist based out of Boise, Idaho. Influenced by artists such as Talib Kweli, Mos Def, Common and many other conscious artists, ZERO takes his artistry into a new dimension. Capturing fans with real life stories told in his music which resonate with a refreshingly real honesty. Over the last few years, ZERO has shared the stage with many notable artists as well as multiple appearances supporting Tech N9ne. In early 2016, ZERO released his first self-titled album including his critically acclaimed hit, “Suicide Letter” featuring Axiom Tha Wyze & Natalie Grace. The corresponding video, directed by Cary Judd, gives depth to his visual and artistic vocabulary, taking fans bravely into the realm of what it is to be human. Fast forward two years and Zero has announced that he has signed with Imminence Records.